An important addition to the staff of Cryséde at St Ives (c1926) was the fashion designer George Criscuolo from London, who created many beautiful new styles and was to remain a lifelong friend of the Walker family, Alec George WALKER and Kathleen WALKER (nee Kathleen EARLE). The fashionable garments which he and the other designers created were as important to the firm as the fabrics themselves, and by 1930 the range available included beachwear and jackets in printed linens (a new innovation which started a fashion), silk blouses finely styled with pin tucks, tennis dresses in ivory silk, and striped silk pyjamas, as well as the latest 'frocks'.

More modest items, such as scarves, ties and handkerchiefs, could also be purchased. Dress fabrics were available by the yard for making-up at home, 36"-40" wide, ranging in price from 5/6d for plain ivory silk to 15/6d for hand block-printed crepe-de-chine. These were available by mail order or from the growing number of branch shops, which by 1930 numbered eighteen.